Advertisers are constantly on the lookout for google ads overspend they will look in the best places to advertise and try to get the lowest cost per click. But sometimes you can be hit by pay per click fraud not just by publishers. But also bot’s which can destroy your PPC budget and run you into massive debt. So you can stop using display ads or look into alternative methods of AdWords click fraud prevention.
What is click fraud and how does it cause google ads overspend?.
Click fraud defined
Click fraud is a type of fraud that occurs on the Internet in pay-per-click online advertising. In this type of advertising, the owners of websites that post the ads are paid based on how many site visitors click on the ads. Wikipedia
Each time someone clicks the ads you are paying and this is fine if they are genuinely interested in your product. But that becomes a problem when the people clicking your ad are doing it for their own financial gain or to waste your advertising your budget using a black hat method such as a clickbot to automatically click your ads so you run out of AdWords finances. Probably not advertising on the network anymore losing out on many potential customers.
So how do you prevent google ads overspend.
You could start by filtering out your audiences are you getting many clicks from a certain country? and other data that shows in your AdWords reports. Have a look for any strange unconverting traffic that could possibly be pay-per-click fraud on your websites and blogs. This is a lot of work and meanwhile, the click bot software is causing your google ads to overspend so how do you control it all and still be comfortable advertising on google Adwords. Clickcease offers a free trial here is what the main prices are for an account.
Get click bot fraud prevention software.
How this click fraud prevention software works
| Features |
|---|
| pay per click fraud prevention block by ip address |
| click fraud software saves you lots of time filtering out bad clicks |
| google ads fraud overspend no longer a problem |
| Simply copy and paste the code onto your landing page |
Get the pay per click-click fraud prevention script for your landing pages and save on google ads overspend try it free for one month
Free trial for one month
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